This year, we are thrilled to recognize Sarah for her outstanding leadership, commitment, and impact on both WIFS and the broader financial services industry. With nearly 25 years of expertise in marketing, advertising, public relations, and sales, Sarah has helped countless insurance agents and financial advisors elevate their branding, lead generation, and digital presence. As Vice President of Marketing Communications at CreativeOne, she leads marketing strategy, client engagement, and educational initiatives that drive business growth and innovation.

A passionate servant leader, Sarah’s influence extends far beyond her professional role. She is the founder of CreativeWomen, an initiative designed to empower and uplift women in the industry. Her dedication to advancing women’s leadership is further reflected in her service on the national WIFS board from 2020–2024, her role as co-founder of the Kansas City WIFS chapter in 2019, and her upcoming work on the Women’s Annuity Network (WAN) committee for the National Association for Fixed Annuities (NAFA) in 2025.

Sarah’s vision, authenticity, and generosity of spirit have left an indelible mark on everyone she encounters. She leads by example through mentoring, encouraging, and inspiring others to thrive both personally and professionally.

We are so proud to congratulate Sarah as our 2025 WIFS Woman of the Year and celebrate the light, leadership, and passion she brings to WIFS and the entire industry.